China International Sporting Goods Show 2008


Greeting the 2008 Olympic Games in Beijing,
LP Shows the NEW Concept

Beijing, China
2008.5.29 – 6.1

As the 2008 Olympic Games is going to be held in Beijing, China, Beijing soon becomes the public focus among the global sports field. To echo this most significant sports event in China ever, the largest scale of sporting goods exhibition in Asia – China International Sporting Goods Show, was especially held in Beijing this year, at the newly-built exhibition center, Chinese International Exhibition Hall, with the largest area (up to 120,000 square meters) ever, more than 30 countries and nearly 3,000 sports-related brands participated in this great event. LP magnified the scale in participation in this exhibition to show the highly attention and our vigor in the Chinese sporting goods market.

In responding to the Beijing 2008 Olympic Games, LP particularly combined the elements of the Beijing National Stadium (Bird's Nest) and the sports image as well as protection concept to create a refreshing booth design. During the show, LP first unveiled the latest packing, with more in-depth product features, more detailed sports medicine information, and more attractive graphics, showing the quality and professionalism of LP in the sports medicine market, catching retailers’ highly attention and generated numerous inquiries. LP new packaging is scheduled to launch in China market after the exhibition in 2008.

Many new patented products are selected as the “featured products in 2008” to be highly promoted in the show. In addition to the functional orthopedic supports, a new series, Compression Cold Therapy Series, is also added in the LP Team Sports line. The major two star products – MAXTAPING® A+ and GRIPBUDDY™, with unique product features and multi-national patents, had gained great attention, and also won the praise from professional players and sports enthusiast for LP’s professional brand image and good-quality products.